Thursday, November 5, 2009

Front Row Queen

Every runway show at the fashion week has its media politics. Which magazine gets how many seats, who is a media partner and who is just way to important to supercede all. Its a slim hierachy which exists and is followed to the tip by the PR executives. Those sitting in the wrong places are unceremoniously asked to vacate and move on at the back, where all you can see is the heads of people and how much dandruff they've got.




But there is another thing to be said about the Front Row Royalty. Most of them have no clue of fashion, most of them dont even know what it means to sit or just how to sit in the front row. At one of the runway shows I saw one famous so-called-fashion-journalist masticating a big ball of chewing gum in her mouth as the models went by. It was her idea of being cool. Unfortunately for her in innards of her mouth were often captured in the pictures taken  by the photographers.

Another thing about the media Queens in the front row is how they rush to the loo right after the show. The first time it happened I thought the girl actually was bursting to go! The second time I caught her in the loo while I was washing my hands. The girl had no apparent bladder problem, she was infact rushing in to check her make-up and fix her hair. All this for someone who wont even get noticed, worse would not even be able to talk any sense if she was asked a pointed question about the collection.




India seriously lacks sensible fashion journos. All we have are the ones who are too busy doling out favors to their boyfriends, husbands, girlfriends, boyfriends who're girlfriends and sometimes just because they want to sleep with the designer! Sigh!!

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